Kraft Heinz Warsaw. Brand-inspired space
28.04.2025 / At Workplace, we take pride in creating spaces that embody our clients’ unique identities. Our latest collaboration with Kraft Heinz in Warsaw is a thoughtful design for an expressive brand. An inspiring work environment that meets the needs of its users and is conscious of its impact on the environment.
Kraft Heinz’s new Warsaw space is 1.5 floors in the Harmony Office Park complex. Work zones, meeting areas and a demonstration space with a full kitchen allow for a complete brand experience. The reuse of elements from the previous office (also designed by us!) has resulted in savings for the environment and the client’s budget. A win-win for everyone.
A distinctive design for a legendary brand
The design was based on the visual identity of Kraft Heinz, creatively reinterpreting its global guidelines. The aim was to be consistent with the character of the organisation and the team. The colour palette is set on a light beige base, which serves as a backdrop complemented by distinctive brand colours. Elements such as the fancy reception countertop and the iconic ketchup bottle displays add uniqueness.
Functionality included
The fourth floor serves as staff space, while the fifth floor has been dedicated to communal and professional functions. There are meeting rooms, a state-of-the-art demonstration kitchen, a photography studio and an event space with mobile walls for town halls and training sessions. Each area reflects Kraft Heinz’s emphasis on versatility and innovation.
Creative reuse and sustainability
Sustainability was a key element of the project. Existing furniture from the previous office was reused and harmoniously integrated into the new space, complemented by elements retained from the previous tenant. In the chill area, we used unique lamps with the Kraft Heinz logo and furniture from the previous location, creating a place for the employees to identify with after the move.
Technology and precision
The project was carried out using BIM technology (ArchiCAD), which ensured precise planning and execution. This approach helped facilitate collaboration between stakeholders and maintain the highest standards of design accuracy.
A space aligned with the brand identity
At Workplace, we believe that every project should resonate and reinforce the client’s brand DNA, while supporting functionality and collaboration. For Kraft Heinz, we created an engaging and adaptive office space that celebrates their brand, supports regional operations and inspires creativity. Yum!
Support throughout the entire process
We provided additional support to the client at key moments of the process in a project monitoring capacity – including reviewing contract terms and cost estimates.
Thanks to our involvement, we secured more than double the landlord’s financial contribution to the project, while also optimizing the overall investment budget by nearly 30%.
What we didn’t optimize were the client’s expectations – which were high from the start. At the same time, we aimed to outdo ourselves and deliver an even better project for Kraft Heinz than the one we completed five years ago.
What we achieved in this project fills us with pride and optimism. The most important confirmation of our success? Satisfied users and positive feedback from the client.
Our scope of works
Project stages:
- Defining the client’s objectives
- Space planning
- Interior concept and guidelines for detailed design
- Furniture and greenery schedule
- Space branding concept based on global guidelines
- Coordination and supervision
Project figures
- Floor area: 1027 m²
- Building: Harmony Office Centre C
- Number of workstations: 85
- Number of employees: 100+
- Project duration: 2023 – 2024
Team
- Management: Bogusz Parzyszek
- Project team: Zofia Kurczych, Małgorzata Romanowicz, Rafał Mikulski, Paweł Deroń
- Project management on the Workplace side: Paweł Kołodziej
- Kraft Heinz design team: Marta Sowul, Karolina Ręczajska-Szałanek, Wojciech Maliszewski, Katarzyna Smęt
- General Contractor: Interbiuro
- Photography: Adam Grzesik
